How do I price my tufted rugs (including using the TTW Rug Pricing Calculator)?

October 03, 2026

Pricing your work is one of the hardest parts of selling handmade goods, and it's consistently the most-discussed topic in the tufting community. This guide covers how to think about pricing, how to use our calculator, and what to add on top of materials.

Why tufted rugs are hard to price

Tufting is both materials-intensive and time-intensive. A large rug might take 10+ hours and $80 in materials, and then there's the time you spent designing, finishing and handling. Getting to a number that covers your costs and values your labor fairly is genuinely difficult.

The two main approaches

Cost-plus pricing

Add up your total costs: materials (yarn, cloth, adhesive, backing), a proportional share of your equipment costs, and packaging. Then multiply by a margin that covers your overhead and provides profit. A common craft seller multiplier is 2-3× your materials cost, but for labor-intensive work like tufting, you often need to go higher.

Time-based pricing

Decide on an hourly rate you want to earn, track your hours on a piece, then add that to your materials cost. This is more accurate but requires honest time-tracking.

The TTW Rug Pricing Calculator

We built an easy-to-use online rug pricing calculator at priceyourcraft.com based on our years of pricing and selling tufted rugs ourselves. It only takes a few minutes to get a baseline number.

What the calculator does

• Estimates material costs based on your rug's dimensions
• Calculates yarn requirements so you know exactly how much to order
• Gives you a baseline price that accounts for your materials
• Offers an image-upload feature (Studio Pro plan): drop in a picture of your design along with its size, and it estimates how much yarn you need by color

Pricing and plans

The calculator is free to test, then costs $0.99/month, which helps support ongoing updates. It's a subscription service, so the charge recurs monthly. The Studio Pro plan adds the image-upload feature.

Entering your details

• Fabric cost: In the fabric dimension and cost fields, enter what you paid for your piece of fabric, including shipping. The calculator charges only for the square meters actually used in the rug.
• Currencies: If your currency isn't listed, contact us and we can add it. The whole form will then calculate in your currency.
• Languages: In your profile settings, you can choose to export PDFs in a variety of languages.

Subscription billing and how to cancel

If you see a recurring monthly charge on your card that you don't recognize, it may be your priceyourcraft.com subscription.

To cancel: log in to priceyourcraft.com and cancel your subscription from your account. If you'd rather not do it yourself, email support@tufttheworld.com and we can cancel it for you.

Please contact us before disputing the charge with your bank, since we can usually sort it out quickly.

Knitting and crochet projects

Our pricing site also includes a crochet calculator, which works for knitting projects too.

What to add on top of materials

The calculator handles materials, but your final price should also account for:

• Your labor: Track your actual hours and multiply by an hourly rate you want to earn
• Overhead: A portion of your equipment cost, frame, tools and workspace
• Design time: The hours you spent designing (especially for custom work)
• Finishing costs: Professional serging or binding, if applicable
• Platform fees: If selling on Etsy, Shopify or at markets, account for those cuts

A realistic example

A 2' × 3' floor rug might take $25 in yarn, $8 in cloth, and $5 in adhesive and backing = $38 in materials. Add 5 hours of tufting + 1 hour of finishing at $25/hr = $150 in labor. Total: $188 minimum.

Most tufters selling quality work price this kind of piece at $200-350, depending on design complexity and their market.

Community-tested advice

• Don't underprice yourself: underpriced handmade goods devalue the craft for everyone
• Floor rugs command higher prices than wall art because buyers understand they'll last for years
• Custom work should cost more: add a premium for the design time and the one-of-a-kind nature
• Know your market: prices that work at a craft fair differ from prices in an online shop

Custom rugs made by Tuft the World

Want us to make a rug for you? We tuft custom rugs with our CNC machine. As an example, a detailed design in low pile (12-18mm) has been quoted at about $35 per square foot, including custom-dyed colors and all finishing. Email us your design for a quote.

• Detail limits: areas smaller than 4 × 4mm, and lines narrower than 4mm, won't be tufted by the CNC. Usually this isn't noticeable, because the surrounding areas fill in.
• Preview: we can run your design through our CAD software to show you the output.
• Samples: we can tuft an 18" × 18" sample for $60.

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